Launch Strategy

Our inside scoop on Project Management tools

July 27, 2022

At Love to Launch, we’ve tried our fair share of project management tools over the years… here are our thoughts on some we’ve used both in-house and with clients.


I'm the founder of Love To Launch and launch director, CMO and team-trainer to the biggest names in the online world. I have two grown up children (proud teen Mum), a luxury travel addict, foodie and latte lover.


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Project management tools – they can be an indispensable tool for a business, but they can also be a painful experience if you’re using the wrong one! Having a tool that helps you streamline your day-to-day operations as well as bigger projects means nothing is forgotten and you can see at a glance how everything is running.

At Love to Launch, we’ve tried our fair share of these tools over the years. And as our requirements have evolved as a company, we’ve swapped and changed our tools to match.

Below, I share my thoughts on some of the tools and platforms we’ve used – both in-house and with clients.



Trello doesn’t do a good enough job of task / team management although we love it for planning out course content and launch content ideas. 6/10


Clickup is over-complicated and launch teams don’t adopt it well. It’s a shame because it is actually pretty cool, but if you’re planning on growing your team there are simpler solutions that could work really well for you. 6.5/10

MONDAY.COM is amazing but it’s really expensive at scale. Although it does tick all the boxes in terms of what works best for launches and the automations are incredible. 8/10 (cost is the only downfall)


Infinity is the next best thing to, but overall visibility of  ‘groups/sections’ within a wider project is poor – you will need multiple tabs for each project to give you transparency across different departments. Bonus point because it’s a lifetime product that you’ll only pay once for. 8.5/10


Asana is also OK but it doesn’t give you very good visibility on where things are stuck across different departments. 8/10


The right project management tool for you will depend on the nature of your business. It’s worth noting that some platforms (like Trello) have a free level of usage, and most of the bigger tools like will offer free trials so you can assess their suitability for yourself.

Don’t rush your decisions – and absolutely don’t feel trapped in a tool or platform that you don’t like! Have the confidence to make a change and see how a different way of managing your projects can help.

I’d love to know your thoughts on the tools you use! Drop me a message at


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I'm Laura, Love To Launch founder...

Some people call me "Launch Queen" and I'll probably call you "my lovely" - because that's what I call all my friends. I'm the founder of Love To Launch and it's fair to say I eat, live and breathe launches.


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