Launch Strategy

Going live during your launch, and why you should try it

June 18, 2021

Trust us when we say… live is EASIER than pre-recorded content. It’s easier, more joyful and shows the most authentic you. Read this blog to dive into the endless benefits of going live in your launch.


I'm the founder of Love To Launch and launch director, CMO and team-trainer to the biggest names in the online world. I have two grown up children (proud teen Mum), a luxury travel addict, foodie and latte lover.


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Launches are a time of celebration, and you should feel excited to celebrate with your audience. One way to do this is by going live during the launch so they can experience it with you.

I've been there – waiting anxiously for my launch date to come, feeling nervous about how I'll be received and what people will think of me. It's overwhelming! But now that I'm no longer alone in those feelings, I find myself more confident because I know that somebody out there cares if this is successful or not – even if it's just one person. And then when things go well, everybody celebrates together!


There are so many benefits to going live during your launch:

  • it builds trust
  • you get to interact with your audience in real time
  • going live allows opportunities for far more engagement than pre-recording a video or sending an email – you can really speak to people's individual needs
  • going live allows you to share your knowledge, experience and expertise in a really open and honest way
  • you can build a personal connection with those who are watching live during your launch. And what better way is there to make customers feel like they're part of the team than to have them able to see you right before their eyes?
  • it provides an opportunity for feedback about how things went so that we know what needs improvement


Many of you will be scared and apprehensive about going live. But live streaming is reassuring because it's just you and your audience, no distractions! You can use this time to answer questions from those watching live. And live-streaming provides a way for people who don't yet know you to really get a sense of who you are and what you do.

If you haven't used live-streams in your launches before, I definitely recommend that you give them a go! It's all about you and your people, and there's nothing better than that.

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so hot right now

I'm Laura, Love To Launch founder...

Some people call me "Launch Queen" and I'll probably call you "my lovely" - because that's what I call all my friends. I'm the founder of Love To Launch and it's fair to say I eat, live and breathe launches.


hey there!