Letting go of numbers when you’re building your audience

July 21, 2021

Vanity metrics can be tough to let go of. They seem to be the most important part of your social media, but there’s something even more important than the numbers…


I'm the founder of Love To Launch and launch director, CMO and team-trainer to the biggest names in the online world. I have two grown up children (proud teen Mum), a luxury travel addict, foodie and latte lover.


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How we accidently blew up a launch audience and smashed two consecutive 6-figure launches off the back of it!

I'm going to let you in on a little secret. When I used to build audiences for my courses and membership sites, I spent hours obsessing over the numbers of followers I had. What should be my next goal? How many is enough? Shouldn't it be higher by now? But then something happened: I realised that this was not really about me. It's about making sure the content resonates with people who need it most and helps them make their lives better. So today, we're talking all about how to create an audience that loves you back!


Why focus on content quality and not numbers of followers.


It's about building your tribe – you want to create an audience that loves and supports you. It's so much more important to get the right people into your audience, which won't happen if you're driven solely by how many followers you have, or how big your email list is. 


How do I build a following without focusing too much on the numbers?


  • Share content that matters to your audience and is relevant for their lives – speak to their heart
  • Create content that includes your audience in the conversation, not just you! 
  • Keep showing up consistently – let people know you're never very far away
  • Have conversations – comment on posts, send DMs, be friendly!
  • Use social media wisely – don't use it as just a promotional channel (i.e. Facebook ads or Instagram marketing)
  • Be confident in your message – if you know that what you're sharing is good, people will want to follow and support it


If you want to build a following without the pressure of numbers, focus on your content. Create and share quality content that resonates with your audience’s interests. The more often you show up in their feeds or inboxes, the better chance they have at remembering who you are and why they should follow along next time! 


To avoid using social media as just another marketing channel for yourself (i.e. Facebook ads), make sure it is about building relationships instead of driving sales. Make an effort to comment on posts from other users, send DMs, be friendly – make people feel like part of the conversation so when it comes time to buy something from you, they're happy customers already because they know what makes you tick!

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so hot right now

I'm Laura, Love To Launch founder...

Some people call me "Launch Queen" and I'll probably call you "my lovely" - because that's what I call all my friends. I'm the founder of Love To Launch and it's fair to say I eat, live and breathe launches.


hey there!