Thinking of moving from a 1:1 client model to a launch-powered business?

August 31, 2017

Thinking of moving away from your 1:1 client model into the world of launches? Some points to consider…


I'm the founder of Love To Launch and launch director, CMO and team-trainer to the biggest names in the online world. I have two grown up children (proud teen Mum), a luxury travel addict, foodie and latte lover.


Ultimate Guide to Hiring and Training a World-Class
Launch Manager


The definitive guide to everything you need to know about hiring, training or becoming a launch manager.

Free Rapid Launch Audience Growth Masterclass


How we accidently blew up a launch audience and smashed two consecutive 6-figure launches off the back of it!

Running a 1:1 client business is a very tough business model. There's a constant stream of projects and fighting fires often at the time you most need some peace!

Clients need your time and attention all the time and you can sometimes spend so much time taking care of clients you have no time for business growth or your health.

A disclaimer on this first – the grass is only greener on the side you water. You have to be prepared to put in just as much effort (if not more!) to transition into a launch powered business.

So let me share some thoughts with you today on making the transition…


The Pro’s


More flexibility & simplicity

Having a business model that doesn’t revolve around private client work does give you more flexibility to live your life how you want to. This simplicity can not only boost your revenues, but boost your health, wellbeing and happiness. With a launch-powered business you can work from wherever you want, usually you only need a laptop and internet!


Recurring revenue

Although it takes time to build a recurring revenue business model, once you get your members to a certain number you’ll have a predictable income. Even better, if your offer doesn't require maintenance (passive income) and that income covers your expenses you become entirely financially free – the ultimate goal!


Creative freedom

There is no better feeling than waking up without an alarm! Choosing to spend your day working on whatever you want to grow your business. As much as revenues are important, there is nothing more important than feeling happy and fulfilled. More time freedom gives you that.


The Con's


Becoming a start up again

You’re going to become a startup business owner all over again, and with this new business model comes a new set of challenges, problems and needs. Moving away from what you know can be exciting, but it can also be highly stressful going into the unknown. And it's not necessarily going to be the easy option – at least not to begin with.


Figuring out the marketing

What has worked for your business, might not work anymore. Using a launch model is very different compared to 1:1 work. This is especially true if you rely on referrals and in-person networking! You’re likely to experience more frustration as you navigation the ocean of online opportunities and figure out what’s best for your new business.


Customer service headaches

You’re going to get a lot of people emailing you things like “I’ve lost my login”, “ How do I access the website”, and other things that may seem trivial and sometimes obvious… and unless you’re going to pass all these tasks to someone else, they’re going to fall into your lap. You will spend time chasing failed payments for nominal amounts and it won’t always be cost effective to recover them.


Are you in it for the right reasons?

Ask yourself some questions about why you are doing this before you spend any more time exploring ideas.

If you’re thinking that this is a quick solution to your current business problems, then ask first – “Why am I having these current issues?”. If you’re inherently bad at the finance side of your business then transitioning to a launch-powered business model isn’t necessarily going to fix that! In fact, you might make the situation worse as you’re moving into unknown territory.

If you’re thinking that this is going to be an overnight fix to your profit problems, then it’s important to consider that building a successful launch-powered business takes time and effort. Unless you’re making the transition gradually, be prepared that it will take you a while to build profits back up again.

If you think that its going to be an easier business to build, then again I’ll remind you of a quote. “The grass is only greener on the side you water”. Far too many people are trying to get into using a launch thinking its going to be an easy ride. But you’re only ever going to succeed if you put in the work, regardless of the business model.

If you’re doing this because you think its going to be an easy ride and make you 7 figures in your first year, then you’re going to be disappointed. That’s a fast track to failure and not the right reasons to make the transition!

But if, like I did, you’re doing it because it makes sense for you and fits with your goals, dreams, ambitions and the goodness you want to put out into the world then go for it!


Next steps…

Have you established that you’re doing this for the right reasons? Now its time to start pulling all the years of experience out of your head and use them to launch!

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

so hot right now

I'm Laura, Love To Launch founder...

Some people call me "Launch Queen" and I'll probably call you "my lovely" - because that's what I call all my friends. I'm the founder of Love To Launch and it's fair to say I eat, live and breathe launches.


hey there!