Launch Strategy

Starting out with launches

July 6, 2021

Launches are an amazing way to grow your business, and there are so many different ways to do them! Read this blog to start your launch journey…


I'm the founder of Love To Launch and it's fair to say that when it comes to business I eat, live and breathe launches ! I'm a launch strategist, launch manager and team-trainer to the biggest names in the online world. I have two grown up children (proud teen Mum), a luxury travel addict, foodie and latte lover.


Grab the Ultimate Guide to Hiring and Training a World-Class Launch Manager


The definitive guide to everything you need to know about hiring, training or becoming a launch manager.

Don’t worry if you’ve never launched before, we can teach you everything from audience building to actually hosting your launch event. Here are three easy steps to take when starting out with your launch…


Step #1: What are you going to launch?

Launches can be used to sell a whole host of things, from courses and subscriptions to digital products or even events. Start off by defining your offer, there are no limits to what you can launch! 


Step #2: How are you going to launch?

There are so many different ways you can go about launching; you can use webinar launches, affiliate launches and email launches, to name a few. We don’t believe that there is only one way to do a launch, it’s all about what works for you. 

OUR personal favourite is using Launch Experiences®, our very special way of doing launches. We believe that launches are all about creating an incredible experience for your people, focusing on customer experience, content, community, creativity, conversation and connection.


Step #3: Where are you going to launch?

Social media is now (more than ever) a crucial part to launching – it is where you promote your launch, and more importantly engage with your perfect people! 

But it can be a tricky one to navigate with so many different platforms out there to choose from. Take a look at our blog post about how to find the right social media platform for YOU: 


We can’t wait to see what direction you head in for your launches! 

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

so hot right now

I'm Laura, Love To Launch founder...

Some people call me "Launch Queen" and I'll probably call you "my lovely" - because that's what I call all my friends. I'm the founder of Love To Launch and it's fair to say I eat, live and breathe launches.


hey there!