for entrepreneurs OR emerging launch managers
book a DEMO CALL
In just 6-months our certification will give you the most in-demand skillset in the online marketing industry
Partner Programs
Launch Strategy
Launch Management
+
+
We’re training the next level of launch pros to make growing and scaling launches easier, faster and more profitable. We’re committed to training with excellence, innovative strategy and creating collaboration within our community of professionals.
Our Mission
Laura Phillips
- aclp CEO & LEAD TRAINER
If you really want to scale your launch-powered business with more ease and joy, you not only need proven launch strategies and predictable, scalable traffic - you need an a-player to drive that forwards.
Entrepreneurs - that isn't you ideally!
ACLP exists because even the very best launch teams we've worked in lack all the skills a 2023 launch manager needs.
We're giving you our proven agency strategies that have generated over £20m in sales from launches - from evergreen launch funnels to live multi-day launch experiences with 150,000 attendees. From low-ticket membership launches to high-ticket offers sold with sales teams.
We've literally seen and done it all in the launch space and we're here to give you everything you need to become a truly next-level launch manager.
Whether you're self-managing your launches, an aspiring LM, or needing start-to-finish training, we're here.
For launch leaders who want to scale, hiring a good launch manager is essential.
Our comprehensive online program takes you or a team member through our entire methodology of building world-class partner programs and launches.
Most launch manager programs teach project management, whereas our "world's first" combined program covers referral partner programs integrated into high-converting launch strategy PLUS launch management itself.
Covering 15 key competencies, the program is a full step-by-step implementation program so you'll actually be launching "as you go" rather than simply learning.
This is for entrepreneurs managing their own launches right now who want to scale with more ease, and who ideally want to pass the reigns to a launch manager in the future.
It's for existing launch managers who want to up-skill - whether you're a freelance LM or work in-house.
And we train Marketers, Online Business Managers, VA's, Project Managers, Ads Managers and Integrators that want to step into the launch manager role.
If your goal is to start managing launches, or scale your clients’ launch profits in 2023 you're a perfect fit!
It's a complete framework for launch success at scale
Who is the certification for?
IT'S NOT A COURSE
Launch experience is a huge advantage, but we have trained launch managers to a 7-figure standard who had NO launch experience!
To thrive as a launch manager you need to be highly organised and able to manage tasks, you have a true love of marketing strategy and love tech and finding new ways of doing things.
You have an understanding that launches are a “season” of busy work and require sometimes a 7-day commitment during key weeks. You have the ability to think creatively, a passion for measuring and interpreting KPIs and finding insights in data.
You have a love of learning and are comfortable getting your hands dirty when needed! You're able to perform well under pressure and always strive to find solutions and keep great energy when facing challenges. You are someone who has a strong desire to keep the leader in their zone of genius.
Anyone can learn to launch (and love it), but the most important attributes of a launch manager are values, mission and culture alignment. We'll take care of the rest!
What level of experience is needed to train with us?
Learning time and implementation will require a 5-6 hour a week commitment per module. Once the trainings are complete, then it is totally up to the launch manager to decide how much time they spend on coaching calls.
The program is 6 months although not 6-months of time commitment. We know you may have a launch during this time - so our 6 month support gives your launch manager the support as they implement what they learn in the program.
The program is packed full of templates, swipes and resources you can use in your launch - if you're in launch mode this is going to give you BACK time as we'll speed up your implementation rather than give you more to do!
What's the time commitment?
THE
PROGRAM
HIRE, TRAIN OR BECOME AN LM
SPEED & EASE, BUILT AROUND YOU
WE CAN TRAIN SOMEONE FROM ZERO!
We have 2x coaching calls a week (Monday morning & Thursday evening) with 2 coaches.
6 months of support
Covering the key competencies of launch strategy, partner programs and launch management
15 KEY COMPETENCIES
Ready to swipe and deploy straight into your launch, you get to use our tried and tested systems.
Our tried & tested systems
Can't join live? Submit a question in our hub and get a timestamped answer back the next day!
All calls recorded
Sales page, offer and copy reviews delivered by myself and our very own launch team.
tech support sessions
To collaborate with other launch pros with access to me and my team. Our community is incredible!
Private Slack workspace
Learn on the go with the podcast version of the program! We created a podcast version to work like a normal podcast on your own podcast software – meaning you can listen to the course when convenient to you.
Valued at £397
Podcast version of the program
Access to all our training from other programs, if you want to further up-skill in launch strategy or you're starting from scratch with launches and want some foundational training.
Valued at £1279
ACCESS TO THE ENTIRE LOVE TO LAUNCH TRAINING LIBRARY
Valued at £2173
We've included some amazing bonuses...
You will leave the program as a trained launch manager with the confidence, skills and strategies to lead a launch team and manage launches.
What will you gain from the Launch Scale Manager Program?
ENROLL NOW
You will develop skills in the 15 key competencies of: advanced launch management and strategy, as well as affiliate marketing.
Have systems, processes and strategies for each of the competencies that you can personalise and implement into different types of launches .
You will leave the program as a trained launch manager with the confidence, skills and strategies to lead a team, manage launches and grow partner programs.
You will develop skills in the 15 key competencies of: advanced launch management and strategy, as well as partner programs and high converting launches.
Have systems, processes and strategies for each of the competencies that you can personalise and implement into different types of launches with ease.
You will leave the program as a trained launch manager with the confidence, skills and strategies to lead a launch team and manage launches.
You will develop skills in the 15 key competencies of: advanced launch management and strategy, as well as affiliate marketing.
Have systems, processes and strategies for each of the competencies that you can personalise and implement into different types of launches .
Learn all the latest strategies in launches, what’s working right now in launch marketing and use our tried and tested methodologies.
Be supported as you not only learn, but as you implement in launches - we become your support so you can better support your clients.
Be surrounded by a community of launch managers from all different niches who are on the same journey as you for support and collaboration.
The Launch Systems & Onboarding module provides tried and tested tools to streamline your launch. It simplifies team communication, onboarding, and launch kick-offs. Learn to establish Launch Systems, define Team Roles, and create Partner Foundations. Benefit from training in Launch Master Docs SetUp, creating Launch Folders, and efficient Project Management Tools. Enhance internal and external communications, and monitor your progress with stage-specific KPIs. Maximise opportunities with Referral Partner Tracking. This module makes achieving launch success both straightforward and manageable.
Systems and Onboarding
Uncover the latest strategies for all stages of the launch, identify weak spots, and boost your overall results with advanced approaches from 7-figure launches. Gain valuable insights from the Planning from Debrief Data, a crucial tool for reflecting on past strategies and making informed launch decisions. Discover the types of launches and stay updated with what’s working to ensure you're always on the pulse of the industry trends such as Hybrid Launches, Launches as a System, Launch Runways and understand the critical Advanced Strategy Launch Layers for optimising your launch over time. Finally you’ll delve into Launch Stages training to effectively manage every phase of your launch like pro and to hit the KPIs for each.
ADVANCED launch strategy
Plan like a pro to stop last-minute scrambles and preventing team burnout. Set tangible Launch Goals, and establish firm Partner Planning Foundations to make it easy for partners to promote your launch. Learn the art of Launch Stage Planning for a thorough overview of each project phase, and make smart decisions with accurate Marketing Budgets. Boost profitability and predictability with better KPIs, accurate forecasts and budgets, leading to reduced stress and more successful launches. Create a Launch Metrics & Tracker, providing real-time insights, stay on top of your timelines with detailed Launch Schedules and Calendars, and establish clear expectations with Referral Partner Agreements. This module is your ticket to stress-free, effective launch planning.
Launch planning
15 key competencies of the Launch Scale Manager program
Master the creation of high-engagement, high-conversion launch events, powered by referral partners, paid traffic, and organic strategies. Learn how to craft compelling offers and implement profit boosters. You’ll learn Creative Strategy and Event Content Strategy to engage your audience effectively. Enhance your reach with our Referral Partner Content & Activity Plan, and learn our smart Email Planning and Scheduling strategies. Boost your credibility with compelling Testimonials/Success Stories and enrich your content strategy with a well-planned Video Content Plan. This module equips you with the skills to generate persuasive content, leading to higher conversions and increased profitability.
LAUNCH CONTENT
Immerse yourself in our Offer Strategy module to transform your launch sales. This module guides you on crafting compelling offers utilising our easy-to-use templates, checklists, and copy swipes to help you create persuasive sales pages. Learn how to revamp struggling pre-existing offers, Drive more sales with objection-busting content and harness the power of storytelling and compelling testimonials.
You’ll also learn Conversion Rate Optimisation (CRO) and Bonus Strategy to drive conversions. This module equips you with comprehensive strategies to improve your offer design, and conversions, to boost your launch sales.
OFFER STRATEGY
The Email Strategy module enables you to implement our proven agency system for email scheduling, reporting, and content creation. You’ll get access to tried and tested frameworks and templates to improve results across all stages of your launch using efficient planning and scheduling strategies. You’ll also learn how to scoop up abandoned sales with our comprehensive Abandoned Cart Strategy training. This module makes it easier to master email marketing in the context of your launch, even if you’re not a copywriting pro.
LAUNCH EMAILS
The Partner Program Strategy module enables you to scale your launches through effective partnerships - a scalable and predictable way to grow without relying on paid ads. Learn to recruit, motivate, and reward partners with our comprehensive frameworks. Understand partner program tech, program set up, commissions, systems, and tracking. This module simplifies partnership management and an easier way to scale.
referral partners
The Audience Building module will teach you how grow your launch list strategically. With strategies like media buying, waitlist strategy, lead scoring and marketing personalisation techniques and hit your lead generation goals effectively. Understand different Audience Building Strategies including the nuances of Paid Ads Strategy to boost your reach, utilise Waitlist Strategy to keep potential leads engaged, and the Lead Scoring system to prioritise your efforts. This module equips you to grow and nurture your audience, transforming potential leads into loyal customers.
audience building
The Launch Tech module helps you in selecting the most effective technology and tools for your launch. Learn how to track leads, leverage analytics, and implement systems for better reporting to leaders and team members, promoting accountability throughout the launch runway. Benefit from our tried and tested Tech Stack Recommendations for a seamless, tech-savvy launch process.
LAUNCH TECH
The Launch Team Management module is designed to guide you in leading your launch teams, both in-house and contractors. Understand the role of a Launch Manager, learn how to set team expectations, and step into a position of confidence and leadership. Master the dynamics of managing Internal/External team members and learn how to efficiently conduct Planning Calls & Team Huddles whilst tackling launch team challenges with ease.
launch team management
In the Launch Event Delivery module, you'll learn to create dynamic, high-engagement launch events. Enhance community involvement, attendance, and customer experience. Efficiently manage your team during high-pressure launch days and optimise partner results. Master Facebook Group Strategy and Engagement, use Show Up Rate Boosters to increase attendance, and enhance engagement with Content Consumption Strategy and Engagement Contests. This module equips you to deliver impactful launch events across various styles.
launch event delivery strategy
The Conversion Strategy module teaches you how to skyrocket sales conversions by leveraging buyer behaviour psychology and optimisation strategies. Learn advanced techniques to recover lost sales at each stage of the journey. Master strategies including Cart Conversion, handling Abandoned Carts, creating conversion-boosting Emails, Posts, and Ads. Discover Profit Boosters, and understand Partner and Referred Sales Strategies to help your partners get their sales over the finish line. This module positions you to enhance your profitability by optimising conversions.
conversion STRATEGY
The Sales Team Strategy optional module guides you to integrate a sales team into your launch process to enhance profits and recover lost sales. Learn strategies for handling Abandoned Cart Calls and facilitating effective Group Sales Calls. Get insights into setting up a Sales Team effectively and creating a robust Sales Call Strategy. This module equips you with strategies to boost profits and recover sales, ensuring a more successful and profitable launch.
SALES TEAM
The Post-Launch module focuses on efficiently managing the onboarding of new customers after launch ends. Implement our delivery systems to automate and simplify the onboarding, learn strategies to reduce refunds and improve customer experience. Understand Bonus Delivery, automation of Bonus Tagging, and the Welcome Week process. Gain insights into effective Onboarding Sequences and Delivery Emails, and the importance of a Non-Buyer Survey and how to handle the delivery Partner-Specific Bonuses. This module ensures you maintain customer satisfaction and efficiency post-launch to reduce refunds and create superfans.
OFFER DELIVERY
01
02
03
04
05
06
07
08
09
10
11
12
13
14
The Debrief and Closing Launch module empowers you to optimise future launches by learning from past ones. Acquire both quantitative and qualitative metrics to understand your launch performance in-depth, learn how to gather data, create insights and construct a thorough debrief. Dive into the significance of both Quantitative and Qualitative Debrief Insights. Master the art of presenting your debrief and preparing for the next launch. Also, learn to manage post-launch partner relationships. This module equips you with the know-how to learn, grow, and improve from each launch experience.
DEBRIEF & LAUNCH OFFBOARDING
15
discover why this is the MOST COMPREHENSIVE LAUNCH MANAGER PROGRAM IN THE marketplace
"Since having more confidence from this program, I’ve had people reach out asking me to manage their marketing department. My favorite part of the program has been the coaching calls with Laura, we’ve had so many wonderful conversations about launch strategy which was the key to increasing my launch strategy skills!"
If you want to gain confidence in your launch skills, this is a comprehensive program to learn about launch strategy, managing partners, and launch project management. I think this program is a great fit for Online Business Managers seeking to up-level their launch strategy and management skills.
Stephanie Donahue
"Increasing my launch strategy and management skills has changed the whole way I do business."
What Launch Managers say...
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
"I'm an online business manager and launch manager for multi-6 figure and 7 figure businesses. I was not new to launches and had been supporting clients with the operations of a launch and building elements such as landing pages for 6 years.
The teaching material is high quality and easy to understand and navigate. It's also amazing to be a part of a community of lucrative launch managers - the insider information and data helps you stay up to speed There has been consistent incredible results in this Program. Increased results for clients, making more an impact and improved confidence in what I do. You'll quickly get a return on investment and have the systems and processes to save time, prevent balls being dropped and ease any unnecessary launch stress."
"Within 2 months of the programme , I managed a launch which generated a total revenue of £183,961."
Amy Chessman
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
"I'm a musician and coach for musical performance. I was quite experienced with launches, I would say. I had had a couple big launches of my program already, and was familiar with all of the launch methods and strategies. In the Program, I saw immediately how detailed and precise Laura is with dealing with all the pieces of a launch. In the coaching sessions, I was having new and valuable insights. They are by far my favourite part of the program.
Laura is genuinely there to understand and to find the best way to support you. The methods taught allowed me to make a better use of my time and resources, and of course to show up with a full cup towards my clients."
Maria Busqué
"I grew the revenue of my launch by 35% in comparison to the year before. "
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
"Amy, our launch manager, slayed a dragon almost single-handedly leading our huge launch to success! To say that she is amazing would be underwhelming for all that she has, does, and can do. It’s thanks to Laura and ACLP for equipping Amy with the tools she needed to make this happen. ACLP was a huge part of our journey this year in training and supporting our launch manager, who almost-single handedly led us to huge launch success. We would have been lost without Laura’s direction and excellent guidance all along the way. They always say, the test of a good decision is the test of time. Looking back, we didn’t have to go far to easily see that not only was working with Laura and ACLP was a good decision - it was the best decision we could have made!
JOE LAMP'L
""Working with Laura and ACLP was the best decision we could have made"
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
"Laura helped me to recruit my incredible launch manager Jade. Laura’s legacy is POWERFUL. She guided Jade to excellence, and made her so strong (she turned her into a launch Swiss Army knife!) she’s now leading the team in teaching others that process.
So my investment wasn’t just on training one team member - it’s like a dividend that keeps paying out. Laura is a practitioner. She puts herself in the shoes of her client. Within a short amount of time you’ll know this is the person to be your guide."
JASMINE STAR
"Under Laura’s tutelage, my Launch Mananger took my launches seamlessly from 6 figures to 7."
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
"Laura is an absolute professional when it comes to launches and launch management. Everyone should jump at the opportunity to learn from her how to launch and how to become a professional launch manager. I give her my highest recommendations.
Laura was our launch manager in our latest 7 figure launch. I had been preparing for another 7 figure launch when I had a serious family emergency that took me away from my business for 2 months and at the same time I lost my whole marketing team. Laura came to rescue at the last minute and with her unbelievable support and professionalism, my team and I achieved another 7 figure launch."
"My team and I loved working with Laura and are looking forward to another 7+ figure launch with her."
SIGRUN GUDJONSDOTTIR
"I wasn't exactly new to launches but they took up a LOT of time for not all that worth it results. With my 8 hour weeks (yes 8 hours a week) as a Mum of 2 young ones I didn’t have time to launch but Laura promised I would be able to with that time. I had been burned by online coaches and so I took a leap of faith and I’m so glad I did because I have had now had 3 successful launches – Laura has restored my faith.
Changing my focus when launching to being in service not in how many people are going to buy has helped me show up so much more – its felt easier, lighter and more fun all round.
Laura’s calm sense approach to launching is infectious. And for a recovering stressed-out-throw-everything-at-it launcher, that calming sense of it absolutely is possible is the most impressive transformation I've seen in myself by just being around her!
"My faith in online coaches has been restored."
DEE WOODWARD - BYDEESIGN.CO.UK
“What Laura teaches is based around proven principles. She has a beautiful way of blending the art and science of launches, and in finding the right launch style for you."
"I can't recommend Laura enough."
STU MCLAREN
"She drops some of the most epic knowledge bombs about launches."
"Laura is incredibly inspiring."
RYAN LEVESQUE
You want them to step up to launch manager level or you want a skills refresh for 2023 launch success.
You’ve never launched before. But we can still help you!
SEE HOW...
Right fit?
You’ve had some launch success and you want to step away from tasks and into managing your launch like a pro.
You want to become a launch manager and either secure a role working as a launch manager or build a launch management business.
When do we start?
You can start onboarding immediately after enrolment - book a call here and we'll get you enrolled and into the program.
You've got questions, we got the answers
How much time do I need to dedicate to this as the leader?
None! This is training for your Launch Manager only (unless that's you!) - but you can have access to the training too.
Can do I book Laura to work with me privately?
Should you wish to book Laura as your Launch Director (the investment is £18,000+ VAT for a launch strategy package) - please reach out at laura@lovetolaunch.com and we will let you know availability.
There are very limited spots available for this.
I haven’t launched before, is it right for me?
If you have a strong desire to become a launch manager then it isn't necessary to have done a launch before as long as you are determined and coachable. We've trained LMs from zero to 7-figure launch standard.
Do I have to certify?
Your will be given the opportunity to obtain the certification at the end of the program, but this is entirely optional. Some entrepreneurs just want to get better at managing their own launches.
I get it. Big leaps bring up questions!
Drop us an email - laura@aclp.co to book a right-fit call. The team & I help you find out if our program is right for you. If it's not, we'll be able to advise you on your next steps from here.
On the fence?
