You’ve mapped out your launch.
Your offer is strong.
Your emails are full of value and crafted to convert.

But the sales?
They’re not coming.

And worse… people are saying they didn’t even get your emails. 🙈

Here’s the kicker:

You might not even have a content problem.
You might have a tech problem.

Specifically?
Email deliverability.

The problem no one talks about

Most business owners obsess over messaging, design, and timing. And while those things do matter, they’re irrelevant if your emails never make it into inboxes.

If your platform has poor deliverability, here’s what’s likely happening behind the scenes:
Your emails are quietly landing in spam
Open rates are dropping
And your best sequences are going completely unseen

Which means:

👉 No clicks
👉 No conversions
👉 No sales

Real example: same emails, different results

One of our clients ran into this exact problem.
She had a solid launch campaign and a warm audience.

But before her launch, we moved her to ActiveCampaign and sent the exact same emails from a new platform.

📬 Her open rates jumped from 32% to 67%
💰 It became her most profitable launch ever
🙌 And those “I didn’t get the email” complaints? Gone

The only change?
➡️ A better email platform.

How we made the switch seamless

Migrating email systems sounds like a faff—and it can be if you do it all at once. But we don’t believe in adding chaos to your launch. Here’s how we did it in a clean, strategic way that caused zero disruption and delivered immediate results.

1. Only launch sign-ups were moved

Rather than trying to transfer everything in one go, we kept things simple: only the people signing up for the launch went into the new system. That meant no messy imports, no overwhelm, and a much cleaner sender reputation from day one.

This also helped us avoid any deliverability hang-ups that can come from dragging an old, unengaged list into a new account.

2. All launch emails were sent from ActiveCampaign

Once the list was ready, every email tied to the launch—whether it was confirmation emails, nurture sequences, sales messages, or cart-closing reminders—was sent via ActiveCampaign.

By isolating the launch communication to the new platform, we gave it the best possible chance of hitting inboxes (not spam folders), with none of the baggage from the old system.

3. Existing systems kept running in the background

We didn’t pull the plug on her current setup. The rest of the business (evergreen funnels, customer service, automations) stayed exactly where they were for the duration of the launch.

This meant zero downtime. No lost contacts. No panicked “something broke” moments.

4. Post-launch, we migrated gradually

After the launch, once we knew everything was working beautifully, we moved the rest of the email system over—step by step. This included evergreen automations, customer onboarding, and subscriber tagging structures.

Each step was tested and cleaned up during the process, so by the time the migration was complete, everything was running better than ever.

Ask yourself this…

If you’ve been thinking:

“My audience isn’t engaging like they used to…”
“I’m getting complaints that emails aren’t arriving…”
“My open rates feel low…”

You don’t need to rewrite your whole launch strategy.

You need to make sure people can actually see it.

Why we recommend ActiveCampaign

We’ve tried them all over the years (and we could partner with any one of them!) but ActiveCampaign continues to outperform the rest because it’s built for deliverability, automation, and results.

And when connecting AC to tools like Thrivecart, you unlock some serious revenue boosters (plus Thrivecart is a lifetime software so you'll never pay again)

🛒 Abandoned cart recovery (we often see 50% of lost sales recovered)
📈 Powerful automations that re-engage and convert
🧠 Segmentation that lets you talk to the right people at the right time

Most people never even track who abandoned checkout, let alone recover them. But with the right tech stack? It’s simple and profitable.

Want to make the switch?

If you’re ready to stop letting sales slip through the cracks, here’s what you’ll get when you sign up through our link:

🎁 3 months free in Launch Swipes – our launch strategy membership (£117 value)
🎁 A full course on how to recover 50% of lost sales at checkout (£49 value)

👉 Sign up for ActiveCampaign here

Then contact us and let us know you’ve joined and we’ll get your bonuses straight over.

Need help with the techy bits? Or not sure if this is the right move for your launch? Drop us a message! We’re happy to talk about our setup services.